Paper readership, for newspapers and magazines, has declined over the years. As of 2017, more Americans get their news from social media sites than from newspapers. Some magazines that used to dominate the industry (such as Seventeen and Glamour) have decided to cease paper printing and move entirely to their digital platforms.
Magazines that have a readership that purchases their paper products are truly beating the odds. Wired Magazine is one of those contenders, continuing to thrive with both a digital and paper readership. Wired sets itself apart from the rest by writing about stories that the journalists find interesting, not stories they think will sell.
What is Wired Magazine?
Wired is a monthly American magazine that specializes in how technology impacts politics, the economy and culture. It’s seen major success and has produced spin-offs, such as Wired UK, Wired Germany, Wired Japan, and Wired Italia.
As of 2017, Wired has monthly subscriptions rates of 870,101, with a 9% increase in the last five years.
How It All Started
Wired was founded in 1993 by American journalist Louis Rossetto and his wife and business partner Jane Metcalfe. The two wanted to create a magazine that would discuss cutting-edge technology and felt that tech-focused San Francisco would be the perfect place to launch the magazine.
Rossetto famously predicted that technology would be the “rock ‘n’ roll of the 1990s.” He wanted to develop a team of talented journalists that would be there to record the development of the new technological era.
The Story Behind the Name
The concept for a tech-focused magazine came into fruition, with a detailed organization chart, before the magazine even had a name. The name Millenium was pitched but ultimately vetoed. Another strong contender was Digit; a combination of ‘digit’ and ‘dig it.’ In the end, Wired was chosen, as it’s double meaning was very fitting of the magazine’s subject matter.
What Wired Brings to the Table
The concept for Wired Magazine was to bring stories from the future to people today. Wired looks to discuss interesting and breaking technology. Perhaps most importantly, it doesn’t pigeonhole itself to specific categories or topics in technology. From film to crime to the government, anything that is tech-based and interesting is on the table.
Over the years, Wired has developed a reputation of trust amongst readers. Wired only uses credible sources in their stories and has never failed a fact-check according to IFCN fact-checker.
The Best of 25 Years
In 2018, Wired Magazine looked back at their top 25 stories in 25 years. The contenders included articles such as:
- Disneyland with the Death Penalty
- Why the Future Doesn’t Need Us
- Mega: Inside the Mansion – and the Mind – of the Internet’s Most Wanted Man
Some Wired Magazine Facts
With such a rich and long history of journalism, there have been a few moments that stand out in Wired Magazine’s history, such as when they officially coined the term crowdsourcing in a 2007 article.
The magazine tried to take the company public with an unsuccessful IPO that was timed unfortunately during the internet bubble burst. A second attempt at an IPO was also unsuccessful.
The digital magazine now has a paywall that allows readers to only read four articles per month online without a subscription. They then wrote an article about how the paywall was working for them.
Wired Magazine was a pioneer in seeing what technology would become, and the need for constant reporting on technology’s impact. It’s one of the few magazines that has been able to hold a print subscription model thanks to its loyal fanbase. And, Wired’s commitment to reporting on important stories hasn’t faltered in the last 25 years.